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Baby Jack & Co. CEO on Taking Kids Toys and Easy Checkout From Zero to Global in 13 Years


Small and midsized businesses (SMBs) that succeed face the same hurdles as big ones, from brand trust to providing seamless online checkout and other services that ride along.

Baby Jack & Company founder and CEO Kelley Legler figured that out early, as she explained to PYMNTS’ Karen Webster on a recent PYMNTS’ SMB TV episode. There’s a real baby Jack — Legler’s son — and daughter Bailey, but it was now 14-year-old Jack who got his finger stuck in a piece of ribbon when little that ignited his mom’s entrepreneurial spark.

When Legler launched the Baby Jack brand online, her first instinct regarding the all-important payment part was to “literally take HTML from PayPal for checking out, embed it in my website, and kickstart it on social media.”


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