Small and midsized businesses (SMBs) that succeed face the same hurdles as big ones, from brand trust to providing seamless online checkout and other services that ride along.
Baby Jack & Company founder and CEO Kelley Legler figured that out early, as she explained to PYMNTS’ Karen Webster on a recent PYMNTS’ SMB TV episode. There’s a real baby Jack — Legler’s son — and daughter Bailey, but it was now 14-year-old Jack who got his finger stuck in a piece of ribbon when little that ignited his mom’s entrepreneurial spark.
When Legler launched the Baby Jack brand online, her first instinct regarding the all-important payment part was to “literally take HTML from PayPal for checking out, embed it in my website, and kickstart it on social media.”