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05/20/2026
What will the FTC’s enforcement of the TAKE IT DOWN Act mean for you?
FTC
Having someone share an intimate photo or video of you online without your consent can be stressful and overwhelming. These images, including AI-generated deepfakes, can spread quickly and cause real and lasting harm. That’s why Congress passed the TAKE IT DOWN Act—and why the FTC is holding platforms accountable under the law.
The TAKE IT DOWN Act now requires covered platforms—like social media, messaging, and image or video sharing apps and site—to offer a way for you to request the removal of intimate photos or videos shared online without your consent. But that’s not all. Platforms must remove the intimate photos or videos, and known identical copies, within 48 hours of your request. The law applies to real images, digitally altered images, and deepfakes created with artificial intelligence.
Only platforms can actually remove intimate photos and videos shared without your consent, but it’s the FTC’s job to make sure those platforms are complying with the TAKE IT DOWN Act. But we need your help to keep covered platforms accountable.
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