05/13/2026

Fraud in America Has Diverged Into Two Distinct Challenges Across Age Groups, New Abrigo Survey Finds

Morning Star

New national survey finds that deepfake scams dominate among younger Americans while impersonation fraud threatens older Americans

Fraud in America is increasingly divided along generational lines, according to a new national survey from Abrigo, a leading provider of compliance, credit risk, lending, and data and analytics solutions for U.S. financial institutions. More than half of Americans under 35 are concerned with deepfake scams, while over 60% of those over 55 are concerned with impersonation scams.

While younger and older Americans see fraud risks differently and have distinct expectations of their banks, most financial institutions continue to approach fraud as a single problem with a one-size-fits-all solution.

The proliferation of fraud nationwide brings urgency to this issue. Nearly 2 in 5 Americans (39%) report being fraud victims. And 1 in 5 experienced bank fraud in the past 12 months. Among those affected, 59% report stress or anxiety as a direct result, and nearly 60% say they would reduce their banking relationship following a fraud event.

“This data tells financial institutions that fraud strategy can no longer be one-size-fits-all,” said Jay Blandford, CEO at Abrigo. “Younger customers need protection that moves as fast as the platforms they use. Older customers need protection that accounts for how authority and trust get exploited. Serving both well requires different tools, different communication, and a much sharper understanding of who is actually at risk.”