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04/11/2025
What to know about kids and video games, ads, and unexpected payments
FTC
Kids and video games often go together like peanut butter and jelly. Here’s something else that goes along with some video games: Ads competing for your kid’s attention at every stage of their video game-playing experience — while they look for video games on the app store, while they select and download games, and during gameplay. Learn how to deal with ads that encourage kids to spend money — sometimes without your knowledge or approval.
Some kids’ video games say they’re ad free…but they’re not. Next thing you know, your kid starts seeing ads for things to buy to unlock additional game features. Or maybe you pay for a game subscription thinking it’ll give your kid full access to the game. Except while playing the game, they see ads for parts of the game they can only get to if they click. What the game might not make clear? Each click is a payment.
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