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11/15/2024
Top Bot Attack Predictions for Holiday Sales 2024
Security Boulevard
Kasada’s 2023 Holiday Bot Report offered a clear view of how bots disrupted eCommerce and online sales last season. Looking ahead to Holiday 2024, businesses can expect even more sophisticated bot tactics, likely impacting everything from customer accounts to sales performance. Here’s what retailers, travel platforms, and eCommerce businesses should anticipate—and may already be noticing—as bot activity has ramped up this holiday season.
1. Early Bot Activity Before Sales Events
Last year, global bot traffic surged by an astounding 444% from September to October as attackers geared up for early holiday sales. This trend is already taking shape in the U.S., with bad bot traffic rising 22% in just the past 30 days and scraping up 35% from September to October. We can expect this wave of automated traffic to intensify in the lead-up to Black Friday, as adversaries ramp up credential stuffing, fake account creation, and price scraping to age accounts, test stolen credentials, and track inventory changes.
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