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Adobe on How Effective Fraud Protection Increases Conversion
Choosing between fast and secure payments is no longer a question.
The choice between establishing robust fraud protection and offering a seamless customer experience has been resolved: Organizations today can have both.
PYMNTS sat down with Jason Knell, senior director of commerce services, GTM and content partnerships at Adobe, and Will Wyatt, vice president of global partnerships and channel sales at Signifyd, to discuss payments. They discussed why, when it comes to eCommerce payments, speed and security are best built together.
“The right payment experience drives the right business outcome … and that experience is not just about carts or payments, but about the entire customer shopping experience … everything up to the load time of product images,” said Knell.
“As we brought payment services to market for Adobe Commerce, we realized that fraud was a challenge that many of our merchants were trying to solve,” he added.
Digital marketplaces offer an attractive value proposition not just to merchants and their customers, but to bad actors and online fraudsters as well, creating a complex landscape that demands constant vigilance.