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01/06/2022

Ethical Data Practices Builds Consumer Trust in Biometric Identity Verification

PYMNTS.com

Consumers continue to use digital tools to safely and conveniently interact and transact during the pandemic — but when it comes to trust, many are concerned about how companies are handling their data. A fair share is even concerned that most companies they interact with are ill-equipped to safeguard their information or keep it private, putting the onus on businesses and digital identity solutions providers to ease their worries and communicate more openly and transparently about how this sensitive information is used and managed.

This is not to say that consumers are willing to forgo convenience, however. After all, they have experienced the ease of digital interactions in all facets of their daily lives during the past two years. Too much friction can send them seeking out competing businesses or service providers that offer simpler, smoother processes. Walking the fine line between convenience, security and privacy during verification and authentication can seem daunting for businesses, but there is a technology well-suited to the task: biometrics.

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