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12/29/2021

Ferrari Partners With Blockchain Firm Velas to Launch Digital Assets

PYMNTS.com

Ferrari has launched a partnership the Swiss blockchain and NFT company Velas Network, the car maker announced Monday (Dec. 27). 

The agreement “provides for the creation of exclusive digital content for the Scuderia’s fans,” Ferrari said in an announcement.  

“In addition, Velas will be Title Sponsor of the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and of the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,” Ferrari said.

While the announcement doesn’t specifically say Velas Network will be making Ferrari-centric NFTs, the car company does note its new partner’s expertise in the field, calling it a “global player in the blockchain and NFT sector, led by a “diverse team” of engineers, cryptographers, researchers and mathematicians. 

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