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11/12/2021

Crypto Payments Will Soon Divide Merchants Into ‘Haves’ and ‘Have Nots’

PYMNTS.com

Once thought of as just a fad, cryptocurrencies are gaining, well, currency as a conduit for mainstream commerce.

BitPay CEO Stephen Pair, PacSun CEO Michael Relich and Verifone Head of Advanced Payment Methods Jeremy Belostock told PYMNTS’ Karen Webster that merchants need to heed the clarion call: Tens of millions of consumers across the globe have cryptos in hand and want to spend them.

Merchants need to meet that desire to spend at the point of sale. If done well — that is, embedded as an offering at key decision points — offering crypto payments can be a game-changer for consumers and merchants alike, cementing customer loyalty and boosting basket sizes.

According to Belostock, consumers are increasingly prodding merchants to add the option to use cryptocurrencies at the point of sale.

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