You’ve heard all about deepfake financial fraud. The fake CEO on the Zoom call. The voice that mimics them and authorizes a wire transfer. The $25 million was gone before anyone started to ask questions.
That threat is real, and it’s growing. But it’s not the one that should be keeping you up at night.
Deepfake threats have evolved into new territory with a dollar amount attached that is too big to count.
Researchers and security experts are now naming the next big thing in the deepfake reality: reframing. And it’s not the psychological cognitive reframing type - it’s the use of synthetic media to put words, actions and decisions in your mouth that never happened. Not to take your money. But to steal your story and your reputation.
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