Google has revealed that bad actors are leveraging techniques like landing page cloaking to conduct scams by impersonating legitimate sites.
"Cloaking is specifically designed to prevent moderation systems and teams from reviewing policy-violating content which enables them to deploy the scam directly to users," Laurie Richardson, VP and Head of Trust and Safety at Google, said.
"The landing pages often mimic well-known sites and create a sense of urgency to manipulate users into purchasing counterfeit products or unrealistic products."
Cloaking refers to the practice of serving different content to search engines like Google and users with the ultimate goal of manipulating search rankings and deceiving users.
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