Nashville, TN – With Amazon Prime Day approaching on July 16th, Better Business Bureau (BBB) is focused on safeguarding consumers from potential scams as they hunt for the best deals.
According to BBB Scam Tracker, in 2023, over 40 percent of reported scams were related to online purchases, resulting in more than 82 percent of victims losing money.
Robyn Householder, President and CEO of BBB serving Middle TN and Southern KY, highlighted the prevalence of online shopping scams during major events like Prime Day.
“As Prime Day approaches, scammers will exploit shoppers seeking discounts by impersonating well-known websites,” Householder warned. “Amazon is a prime target for impersonation, so we are sharing tips to help shoppers prepare.”