A week after Visa threw down the payments gauntlet with a series of announcements that merged the physical and digital worlds, Google took its turn at bat today (May 22), adding three new features to Google Pay.
According to Google Pay Vice President and General Manager Ben Volk, the new features are designed to address the three factors its users told the company are most important when checking out online: security, convenience and access to smart spending tools.
“It starts with the end user and understanding their needs, which, are unmet and will find valuable,” Volk told PYMNTS CEO Karen Webster. “It’s the approach we take with everything. We spend a lot of time talking to our users, understanding them, watching the trends, in the market as well.”