In a digital landscape increasingly defined by the surge of online and mobile shopping, consumer demand for flexible, secure and convenient ways to authenticate transactions is at an all-time high. Enter biometric authentication — a game-changing technology revolutionizing how transactions are verified using unique physical or behavioral traits.
The trend gained serious momentum this year, with an increasing number of individuals, particularly younger generations, hopping on the biometric train as they recognize its value in simplifying and securing transactions.
According to findings detailed in “Biometric Authentication in the Age of Mobile,” a PYMNTS Intelligence and AWS collaboration, more than half of consumers who completed online purchases used biometric authentication to validate their transactions, eliminating the need to remember passwords, scan QR codes or enter credit card information.