The realm of payments authentication is undergoing a shift.
In today’s digital era, where convenience meets security and organizations and individuals alike no longer need to make a trade-off between the two, legacy methods of authentication are increasingly giving way to a more intuitive, seamless and secure alternative: biometric authentication.
“The stars are aligning when it comes to [behavioral and market] conditions,” Entersekt Chief Strategy Officer and Co-founder Dewald Nolte told PYMNTS.
“People are getting used to logging into their favorite apps on their smartphones using biometrics daily, and using Apple Pay, Google Pay, Samsung Pay and those kind of wallets using biometrics to activate that payment, it is fairly well adopted in the market,” Nolte explained.