After three tumultuous years leading to a very uncertain 2023, retailers are innovating in key areas to improve customer journeys with advanced data approaches and real-time payments.
These are among the findings from the study “Retail Payments Innovation Year in Review: How Real-Time Payments Drive the In-Store Customer Journey,” a PYMNTS and ACI Worldwide collaboration, taken from a survey of 300 retailers in the U.S. or the U.K. with at least 50 store locations and annual revenues over $1 billion for U.S.-based companies, or 100 million pounds ($127 million USD) for those in the U.K.
Looking at how U.S. retailers are innovating in 11 primary areas, the ability to track customers' purchase history across channels was one of the most common. New payment channels and secure payments were also common areas of innovation.