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01/28/2023

ID Fusion: See the Forest Through the Trees

Security Boulevard

In the identity theft protection world, consumers’ personal information is monitored for exposure on the deep and dark web, and the results often come through as a series of disjointed data points. A person may have an exposed email address and password from a gaming site, exposed address and name from a forum, exposed credit card from an e-commerce site, and an exposed email addresses and employment information from a social media platform. Individually, these exposures may not reveal much other than the inherent risks they bring (i.e. exposed credit card may lead to financial fraud, exposed passwords may lead to account takeover); however, when considered together, these disjointed identity attributes start to paint a more complete picture of this person’s identity. And yet, there’s likely more data about this individual that’s out there circling the hacking community, but the consumer isn’t aware of it.

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