BBB is warning Facebook users that sharing a certain kind of attention-grabbing post might put their friends at risk of falling victim to a scam.
You are scrolling through Facebook, and a gut-wrenching post about an injured, lost pet, or a missing child grabs your attention. You want to help, so you share the post on your own profile.
After you share the post, a scammer will change the original post to a deceptive rental ad or a link to a survey that "guarantees" a cash prize. Now, your friends think you have recommended that content. These bait-and-switch ads aim to either get a deposit for a rental property before the user gets a chance to see the home -- or get your personal information, which could lead to identity theft.