To his 2.8 million Instagram fans Ramon Abbas, better known as “Billionaire Gucci Master” or by his tag @hushpuppi, was a man with the world at his feet: a hustler thriving in the dizzying wealth of the United Arab Emirates.
A self-styled business magnate-cum-fashion influencer, he was living in a £1,000-per-night hotel with a Cristal-packed fridge, designer outfits and luxury cars. He picked up A-list friends from Premier League footballers to top fashion designers, who he duly splashed across his social media feed.