The pandemic has had a significant impact on retailers across the spectrum from apparel brands to grocery stores to big-box retailers. While each category of retail has faced its own specific challenges, there has been one common theme across industry: increased demand and traffic across online platforms.
As retailers rush to meet these online demands, many have had to fast-track their digital roadmaps and establish new protocols to launch omnichannel services like BOPIS (buy online and pick-up in-store) and curbside pickup.