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In recent years, it’s become clear that cybersecurity is an issue many companies continue to struggle with. Unfortunately, that extends to the world of loyalty programs. In the last two years alone, both Marriott and IHG Rewards Club have been subject to data breaches that affected millions of consumers. Capital One was compromised last year and the Equifax hack of 2017 left millions of Americans vulnerable to identity theft. Even Panera Bread experienced a data breach in 2018 that impacted 37 million customers.
With loyalty programs being vulnerable targets, it’s more important than ever to protect your information from being exposed. So how do you go about doing that?