In 2019, bad bot traffic comprised 24.1% of all website traffic, rising 18.1% from the year prior. Good bot traffic consisted of 13.1% of traffic—a 25.1% decrease from 2018—while 62.8% of all website traffic came from humans.
Every industry has a unique bot problem ranging from account takeover attacks and credential stuffing to content and price scraping. The top 5 industries with the most bad bot traffic include financial services (47.7%), education (45.7%), IT and services (45.1%), marketplaces (39.8%), and government (37.5%).