A millennial answering an internet question recently described the Better Business Bureau as “like Yelp for old people,” but Steve Bernas, president and CEO of the BBB of Chicago and Northern Illinois, said that’s not the case.
“A lot of consumers think as we've been an organization for a long time, so people (think) we might be outdated, but that’s far from the truth,” Bernas said. “As we get more involved in today's marketplace, we actually are global in nature now, which means we are not only educating consumers here in North America, we also have bureaus in Canada; we have a bureau in Mexico City. We are also educating consumers throughout the world; a few weeks ago, we helped a West African TV station report on puppy scams.”