Here’s a thought as the unofficial end of summer draws near and a new decade looms: Pay more attention to Vietnam. No doubt you already are, but maybe pay even more attention, especially to get a better sense of how digital and mobile payment and commerce trends are playing out in one of the fastest-growing economies in the world.
In a new PYMNTS interview with Karen Webster, Ryan Frere, the vice president of global payments at Flywire, made one of the latest cases we’ve heard about why Vietnam not only matters when it comes to payments and commerce, but why that country and that market is significant to all the things that are important to the digital economy.
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Granted cash — and cash-on-delivery — still have principal roles in Vietnam. A robust middle class is still emerging, and wealth is pretty small compared to the region’s leading player, China. However, things are changing, things that signal an ongoing and lasting move toward more digitalization.