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Complete Story
04/24/2020
Mobile Order-Ahead Takes On Account Takeovers
PYMNTS.com
Can you put a price tag on a pandemic? There’s no shortage of figures (most of them bad) trying to tally up the damage. But if you want the inside story of how America is dealing with COVID-19, look to our most universal necessity – eating – for a fuller understanding.
In the April 2020 Mobile Order-Ahead Tracker®, a PYMNTS and Kount collaboration, bedlam has been confirmed in the food industry this spring, as beloved restaurants wink out of existence while others reinvent themselves in real time, all amid the human tragedy of layoffs and firings.
Against that backdrop, mobile order-ahead (MOA) eateries and delivery drivers have mobilized like a nutritional postal service, where “neither snow nor rain nor heat nor gloom of night” nor even a deadly pandemic is stopping today’s food couriers from swiftly delivering those tacos.
Though the restaurant industry shed over three million jobs and lost more than $25 billion in the first three weeks of March, according to the latest Mobile Order-Ahead Tracker, it’s expected that 50 million Americans will be dining at home in the glow of MOA apps by 2021.
That forecast may be an early glimmer of hope in an industry left reeling from historic events.
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