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Visa Says It, Too, Will Make Signatures Optional for North American EMV POS

Digital Transactions

Visa Inc. is joining the other three card brands in making signatures optional or many of its transactions beginning in April.

The card brand, which had credit card volume of $499 billion and debit volume of $388 billion in its fourth quarter ended Sept. 30, says in a blog post published Friday the rule change applies to all EMV contact or contactless chip-enabled merchants in North America for credit and debit transactions. Visa said in December that 55% of U.S. storefronts accepted EMV chip cards as of September, or 2.5 million merchant locations.


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