We tend to trust the content of video and audio recordings. But with AI, anyone’s face or voice can be recreated with pin-point accuracy. The product is a deepfake, an impersonation that can be used for memes, misinformation, or porn.
One look at the Nicholas Cage deepfakes or Jordan Peele’s deepfake PSA makes it clear that we’re dealing with strange new technology. These examples, while relatively harmless, raise questions about the future. Can we trust video and audio? Can we hold people accountable for their onscreen actions? Are we ready for deepfakes?