Visa and the National Football League (NFL), partners since 1995, will extend their collaboration through 2025 and work together to make a cashless Super Bowl a reality one day, Visa said in a release.
Visa will continue to serve as the NFL’s official payment services technology partner, and as part of the deal Visa cardholders will get special benefits.
“Over the years, we have evolved our relationship with the NFL from a sponsorship to a partnership that provides invaluable payment experiences for fans,” said Lynne Biggar, the chief marketing and communications officer for Visa. “Looking ahead, we see a cashless future for NFL fans where events, including future Super Bowls, are digital, creating a more secure and seamless payment environment for fans and concessionaires alike.”