Those consumers then use Uber Cash to pay for things across the Uber ecosystem, which today includes bike sharing via JUMP Bikes, food delivery via Uber Eats and ridesharing via Uber and its many variants on that theme. Uber Cash will also become the home for Uber’s gift cards, its Visa Local Offers credits, loyalty and card rewards and redemptions.
Think the Starbucks experience gone Uber.
In advance of that launch, Karen Webster caught up with Rob Daniel, lead of financial products at Uber, about the motivations behind Uber Cash and the vision for Uber users and the ecosystem the company is building.
“We are already rewarding people with stored value and points,” Daniel told Webster, “and we also have a gift card program that is going very well. We wanted to formalize a lot of it.”
Daniel seemed to resist efforts by Webster to characterize Uber Cash as a “mobile wallet,” emphasizing that the program and stored value accumulated by customers can be used only within the Uber ecosystem.